XTERRA Integrates Social Media, HTML5 and GIS into this Year’s Event
XTERRA returns to Brown’s Island Richmond, VA June 9-10, 2012 and Timmons Group will be part of the excitement! Timmons Group, a leader in geospatial solutions, created an integrated web mapping application for Luck Stone to support the event.
The application will be viewable on large-screen monitors throughout the event displaying fans’ tweets and photos in real-time. Fans tweeting from mobile devices will see their position on a full-screen map. As tweets are entered by XTERRA fans, the interactive map will zoom to their location automatically and display tweet messages and photos. Luck Stone’s goal is to encourage fans of the XTERRA East Coast to integrate social media-sourced content into the race as it unfolds. The map will feature the bike, swim and running courses. The application will also be available to XTERRA fans not at the race providing them the opportunity to see race updates from attendee tweets.
“We are very excited about having this incredible technology bring fans closer to the excitement of this great Richmond event. Timmons Group has been an incredible partner and we greatly value their expertise in geospatial technology,” adds Trevor Blanning, Digital Strategist for Luck Companies.
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