5 Reasons you Need Visualization for your Next Project

Dave Robinson By: Dave Robinson

Whether a 2D rendering, 3D rendering, animation, or flythrough, visualization is a powerful tool that communicates a project vision. It enhances the credibility of the design team, provides understanding, and helps reduce design costs. If you are not utilizing visualization on your projects, we urge you to do so. The list below offers our perspective on why visualization adds value and makes complex projects and designs easy to understand.

1. Provides Clear Understanding

Visualization helps communicate the future design intent of a space. For example:

After Visualization

Before - Google Maps Street View


        2. Highlights your ability as a design team

Visualization provides the opportunity to showcase the potential in a space or on a site. Precise and detailed renderings early in the design stage build credibility. They give clients more reasons to be confident in your ability to deliver a thoughtful finished product. 

Future student courtyard at McWane Hall on the University of Lynchburg’s campus


3. Aids in Faster Decision Making

When working with a non-design audience, being able to imagine a project vision can be challenging by just looking at a site plan. Visualization helps answer early questions, solves potential site challenges, and allows clients to provide early feedback.

A rendering of an aerospace manufacturing facility that was utilized for an economic development pursuit

4. Enhances Client Service and Satisfaction

By providing visualization, you are making things easier for your client to understand. Clients want to continue working with the partners that make things easier on them, and visualization sure supports this.

Visualization of a wastewater pumping station, including a glimpse at what occurs underground

5. Saves Money in Design Costs

With design fees not built to handle multiple revisions, getting the design hashed out early can help with project profitability and client relationships.

A second view of the future student courtyard at McWane Hall on the University of Lynchburg’s campus

Timmons Group offers visualization services in house and can provide images, models and animation that make complex projects and designs easy to understand.

Interested in learning more? Contact me, Dave Robinson at dave.robinson@timmons.com or by phone at (804) 200-6989.